It's critical to provide your in-store and online consumers with a variety of payment options. Your customers want choices, and it's critical to match their demands in order to eliminate purchasing friction. Did you realize, however, that not all payment methods are created equal? Card holder data transactions and card-not-present transactions are the two types of transactions. The distinctions between these two sorts of payments are more significant than many shops know, and your decision on whether to accept might have a significant influence on your business. What are Card-Not-Present (CNP) Transactions, and how do they work? Any transaction in which the magnetic stripe isn't swiped, the EMV chip isn't inserted, or a mobile wallet isn't tapped against a physical terminal is referred to as a CNP transaction. This means that any purchase conducted over the phone, online, or by fax qualifies as a card not present . Fraud Risk from Card-Not-Present Tran